McGovern, I. (1996). Marketing: A Southeast Asian perspective. Singapore: Addison-Wesley Publishing Co..
Chicago Style CitationMcGovern, Ian. Marketing: A Southeast Asian Perspective. Singapore: Addison-Wesley Publishing Co., 1996.
MLA CitationMcGovern, Ian. Marketing: A Southeast Asian Perspective. Singapore: Addison-Wesley Publishing Co., 1996.
Warning: These citations may not always be 100% accurate.