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Managing brand equity : Capitalizing on the value of a brand name /

Main Author: Aaker, David A.
Published: New York: The Free Press, 1991.
Subjects:
Brand name products -- > Valuation -- > Management -- > United States
Intangible property -- > Valuation -- > Management -- > United States

PERPUSTAKAAN KOMUNITI PJ

Call Number: 658.827 AAK
Accession Item Category Format Status Notes
024967 PINJAMAN BUKU CIRCULATED
– Due: 23/06/2011 Reserve

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