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Emotion marketing :
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Emotion marketing : The hallmark way of winning customers for life /
Main Author:
Roninette, Scott
Other Authors:
Brand, Claire
,
Lenz, Vicki
Published:
New York:
McGraw-Hill,
2001.
Subjects:
Marketing
Customer relations
Consumer satisfaction
Holdings
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Physical Description:
247p.; 23cm.
ISBN:
0071364145
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