APA Citation

Keegan, W. J. (2002). Global marketing management (7th ed.). New Jersey: Prentice Hall, Inc..

Chicago Style Citation

Keegan, Warren J. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, Inc., 2002.

MLA Citation

Keegan, Warren J. Global Marketing Management. 7th ed. New Jersey: Prentice Hall, Inc., 2002.

Warning: These citations may not always be 100% accurate.