Citizen brands : putting society at the heart of your business /

Main Author: Willmott, Michael
Published: Chichester: John Wiley and Sons Ltd., 2001.
Subjects:
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100 1 |a Willmott, Michael  
245 1 0 |a Citizen brands :   |b putting society at the heart of your business /   |c Michael Willmott. 
260 |a Chichester:   |b John Wiley and Sons Ltd.,   |c 2001. 
300 |a 260p.;   |c 23cm. 
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650 0 0 |a Social responsibility of business  
650 0 0 |a Brand name products  
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