How to write a marketing plan /

Main Author: Westwood, John, 1947-
Published: London: Kogan Page Limited, 2013.
Edition:4th ed.
Series:Creating success
Subjects:
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100 1 |a Westwood, John,   |c 1947-  
245 1 0 |a How to write a marketing plan /   |c John Westwood. 
250 |a 4th ed. 
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300 |a 171p.;   |c 22cm. 
490 0 |a Creating success 
650 0 0 |a Marketing --   |x Management  
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