Games and gamification in market research : increasing consumer engagement in research for business success /

Main Author: Adamou, Betty
Published: Great Britain: Kogan Page Limited, 2019.
Subjects:
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100 1 # |a Adamou, Betty  
245 1 0 |a Games and gamification in market research :   |b increasing consumer engagement in research for business success /   |c Betty Adamou. 
260 # # |a Great Britain:   |b Kogan Page Limited,   |c 2019. 
300 # # |a 333p.;   |c 23cm. 
650 # 0 |a Marketing research --   |x Methodology  
650 # 0 |a Marketing research --   |x Data processing  
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