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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta and Donald R.Lehmann.
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Gupta, Sunil
Published 2005
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Author: Gupta, Sunil
Call Number: 600 - Technology
Suggested Topics: Customer relations
Suggested Topics: Management
Suggested Topics: Marketing --
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Perpustakaan Komuniti Petaling Jaya
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600 - Technology
Author
Gupta, Sunil
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Lehman, Donald R.
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