Diffrentiate or die : Survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack
Published 2000

The 22 immutable laws of marketing / Al Ries and Jack Trout.

by Ries, Al
Published 1993

Bottom-up marketing / Al Ries and Jack Trout.

by Ries, Al
Published 1989

In search of the obvious : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack
Published 2008